Hard Rock Bet Study Uncovers Betting Trends in Online Roulette

Data from Hard Rock Bet shows more than 30.5 million roulette bets placed by over 32,000 players on its Michigan and New Jersey online casinos between April and June 2026, and the figures reveal clear preferences that emerged despite the random nature of the games.

The analysis focused on Evolution live dealer and RNG American roulette variants, where straight-up bets on individual numbers formed the core of the examination, and researchers tracked selections across both states to identify consistent patterns in player choices.

Scale and Methodology of the Data Collection

Hard Rock Bet compiled records from thousands of sessions during the three-month period, which allowed observers to examine behavior on a large scale while players engaged with both live dealer tables and random number generator versions of American roulette, and the combined dataset covered activity in regulated markets in Michigan and New Jersey.

Numbers selected for straight-up wagers received particular attention, with the study breaking down frequency for each pocket on the wheel, and this approach produced rankings that placed certain digits ahead of others in terms of popularity among the player base.

Most and Least Favored Numbers

Zero emerged as the top straight-up selection, accounting for 3.22 percent of such wagers, followed in order by 11, 23, 7, and 17, while double zero ranked at the bottom of the list as the least chosen number across the entire set of bets examined.

Odd numbers appeared more frequently in the top positions overall, which created a noticeable tilt toward those values even though each spin offers equal probability for every outcome on the wheel, and the distribution held steady across both live dealer and RNG formats.

These selections reflect patterns that repeated among the more than 32,000 participants, and the persistence of favorites such as 7 and 17 suggests players often return to the same numbers across multiple sessions regardless of prior results.

Search Interest Trends Alongside the Findings

Google searches for the term "live roulette" increased by 60 percent in the three months leading up to the data collection period, which coincided with the timeframe when the bets were placed, and this rise in queries aligns with broader player engagement in online roulette formats during early 2026.

The growth in search volume occurred before the April start date, yet it provides context for the volume of activity captured in the Hard Rock Bet records, where thousands of users accessed both state-regulated platforms in Michigan and New Jersey.

Observed Patterns and Player Behavior

Superstition influenced selections throughout the dataset, as evidenced by the repeated preference for specific numbers and the avoidance of double zero, while the randomness of each spin did not alter the tendency for players to cluster bets on certain digits over others.

Observers note that these habits remained consistent whether participants used live dealer streams or RNG wheels, and the scale of more than 30.5 million individual wagers allowed the patterns to stand out clearly against the backdrop of independent outcomes on every spin.

Regional data from Michigan and New Jersey showed similar distributions, which indicates that location within these regulated markets did not produce major deviations in the numbers chosen most often during the study window.

Context for August 2026

By August 2026 the results from the April through June analysis continue to circulate among industry observers, who reference the rankings of zero, 11, 23, 7, and 17 when discussing player tendencies in American roulette offerings, and the 60 percent increase in related searches remains part of the broader picture of interest levels at that time.

The report, available through the analysis of roulette player bets, supplies the raw percentages and rankings that form the basis for these observations without introducing external variables.

Conclusion

The Hard Rock Bet examination of over 30.5 million bets demonstrates measurable preferences that surfaced across more than 32,000 players in Michigan and New Jersey during April to June 2026, with zero leading straight-up selections at 3.22 percent and odd numbers appearing prominently while double zero trailed, and the accompanying 60 percent rise in "live roulette" searches adds a layer of context to the activity levels recorded in those months.